 Just What Are TrueType Fonts?
Examples Of Characters
The TrueType Advantage
Uses For Your Logo Font
Pushing The Envelope
Your Signature The Paperless Office Examples Twist And Shout
Possibilities, Backups, Ownership
Lets Get Started!
All TrueType fonts are
*single-colour, resizeable mathematical descriptions of shapes which can be
traditional characters - or may used to solve many problems or make several tasks
possible. In practical terms, this means that at every resolution there is a minimising of
the "jaggies' - the jagged outline possible with other types of font presentation.
*Having said that a
TrueType font is single-colour, it must be added that characters can be designed so that
several colours can be overlayed and typed into a single character for the purposes of
colour printing.
We are able to create
new fonts - or enhance existing fonts - for you which might, for instance, contain...
- logos
- symbols
- graphical characters
- fractions
- signature/s
- even an entire
letterhead and/or footer, for faxing letters direct from a computer in this era of the
"paperless office".
What would be the
advantage? Well, the neat part of a TrueType font is that - because it is a
"vector" font (a mathematical description, as opposed to being composed of many
dots) - it is infinitely resizeable, and you can be sure of the precise shape that will
emerge, whatever size you print it at - whether it be a monstrous 400 point size or an
impossible-to-read, teeny-weeny little 5-point size.
As long as it is the
actual TrueType font being displayed, you will get the best quality output
available from the device displaying or printing it (TV, monitor, printer, whatever).
Could you use your
logo (or Family Crest, or some other types of graphics), for instance, in a variety of
sizes to enhance notices, letters, flyers, internal memos, menus, placards?
What about
custom-shaped bullets to illustrate and highlight your various circulars? Could you make a
long banner with one character per page to welcome a friend back from vacation or
sickness?
Of
course you could!
On outgoing envelopes,
you could custom-print your "From:" address - complete with your corporate logo
- in the usual place on the top left corner (or even centered on the centre back flap).
The possibilities exist for every occasion where you might want your logo or graphic seen
- all without having to order minimum quantities from a printer and then wait several days
or weeks for the special-order delivery.
The reason for having
your signature in a font? Well, the "paperless office" can't exist as long as
you keep having to print that letter out on a Corporate letterhead so you can add your
signature and then fax it from a separate machine.
For some time now -
using software - we have been able to fax directly from a computer (through the same modem
we use for internet access) at much faster speeds than the average dedicated fax machine.
So, if you are already accessing the Internet on a computer, you can use the same modem
hardware to fax a document, usually by "printing" to the modem instead of to a
printer.
- Yes, that is a
fact... but the need for
- 1. a printed
letterhead, and/or
2. a fresh signature
-
- have been major
obstacles to progress in this direction.
Not
any more...
FACT: With letterheads (and/or custom
footers, where normally used) and signatures embedded in fonts, you can fax a complete,
signed corporate or personal letterhead directly from your computer that looks as good as
- or better than - an original, whether you are in a secretarial pool, an executive in a
hotel room on the other side of the world from your office, or at 35,000 feet over Utah
with the seatback telephone line plugged into your laptop. In your absence, your office
can even send out your dictated or relayed letters and internal memos signed by you - as
if you were actually still back in the office (and not on a serene Caribbean beach
slurping Pina Coladas...)
(**For
signatures, security is obviously a very serious issue. We are prepared to discuss
this with you privately, since the methods of restricting the use of your computerised
signature are not a subject for public discussion.)
Any other ideas? Well,
how about this one? We created an accessory "fraction" font for a busy real
estate attorney in which we used his own favourite font as the base model. We created the
new font using characters from that same font, so the new "Expert" font fitted
in just perfectly with all of his documents. It allowed him to clearly print ANY
fraction (yes, ANY fraction = ANY numbers on the top or bottom) - as needed - in his legal
practice.
For instance, try
printing "132/496-ths" in your average font without getting your fingers knotted
or having it look like "1327496-ths" at a glance! By customising the approach,
the new "Expert" font dramatically improved his legal presentations and his
letters to clients, was simple for his secretary to use, and left absolutely no doubt as
to what was being referred to - something he really appreciated.
That
fixed HIS problem...
Is there some way we can make your life easier?
We created a custom
font for an adult educational institution - among others, they used the new font to print
their logo and various special characters on their internal memos, office notes to their
students, class schedules, board notices, circulars, applications and other internal
forms, quick notes, and graduation ceremony documents, venue signs and table place cards.
The result was a neat
and personalised addition to their daily paperwork at relatively little expense - and left
no doubt as to the authenticity of the items. And their external printing bill has been
significantly reduced!
That
made THEIR correspondence easier and more professional... Is there some way we can make your
business work smarter?
- We could insert a logo
and special characters for your restaurant so
you can compose and print your unique menus and custom table/seat reservation cards
- every season, every
month, every week, every day, or even every meal... with NO lead time required for
printing.
- A Corporation could
create notices,
memos, presentation cards, and at least a hundred other niches
where the process can be made more special and unique - without expensive printing, NO
lead time, and for just the cost of one of our unique fonts.
- Signatures
and Letterheads - a busy, hard-travelled executive could order a signature font (and restrict it
to the use of his confidential secretary) in order to allow his office to issue signed
memos or letters, and he could also use it to fax signed
documents, even from
30,000 feet over Utah. No restrictions on the number of installations, no licences - it's
yours to just copy and go (see signature security comments above).
- Brands
and qualifications -
a company in the UK recently had us create their new ISO-9002 logo for them - complete
with embedded ID and registration numbers. Now they can add that proud achievement to
their letterheads, literature, place cards, in-house advertising and printing, promotions,
etc.
As a matter of fact, I provide most of my web design clients with a font containing their
corporate logo. What's that? Don't have a corporate logo? Why then, perhaps I can
design one for you!
And how about a colour image of your logo rotating in 3D as well? It's all part of the
service...
Do you work in an
application where you would simply LOVE to have your font characters
- upside down?
- backwards?
- sideways? (for book
spines, maybe??)
- mirrored?
- at an angle?
- with serifs/curls?
- taller?
- fatter?
- or more Italic - or
taller/fatter/thicker stroke - than the System gives you, perhaps?
There are many, many
possibilities which can solve or enhance your individual problems or needs. It's
impossible for us to even scratch the surface because each individual and corporation may
have a different need.
We would maintain an
archived Master copy of your font, under secure conditions, so that it will never be
totally lost.
Future enhancements,
changes and/or additions can be quickly implemented from the Master in our files. Finally,
the custom font is the client's property. We impose no additional user or copyright fees
or restrictions whatsoever on the use of the font we send you.
So, have you
thought about an application where you can use our Font services? Yes, I thought you
would...
Just drop us a line
(by calling, clicking here and/or sending us an email via http://www.candoo.com/contact/index.html).
We'll be happy to discuss it with you and offer some suggestions and prices for your
specific needs without obligation. Regrettably, the specifications vary widely, and some
implementations may require intensive work and testing, so it's impossible to give general
quotations.
I'm
positive we can help you make your output easier, more sophisticated and/or more
professional, in some way.
Just What Are TrueType Fonts?
Examples Of Characters
The TrueType Advantage
Uses For Your Logo Font
Pushing The Envelope
Your Signature The Paperless Office Examples Twist And Shout
Possibilities, Backups, Ownership
Lets Get Started!
contact me
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